Press kit
Quit Sugar: No Treat Today
Master excess: reduce sugar, fat, alcohol
Featured by Apple
since 2026
Last updated · Everything on this page may be used freely in articles about Quit Sugar: No Treat Today. No signup, no watermark.
Fact sheet
- Price
- Free download; subscription or one-time purchase unlocks all features and apes
- Platforms
- iPhone (including iPhone Duo), iPad, Apple Watch, Apple Vision Pro
- Category
- Health & Fitness
- Rating
- 4.8 stars (60+ ratings)
- Recognition
- Featured by Apple since 2026 — editorial collections such as "Healthy Eating Starts Here" and the App Store front-page carousel
- Languages
- 11 — English, Arabic, Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish
- First released
- June 18, 2024
- Requires
- iOS 17 or later; meal scanning needs iOS 27 and a device with Apple Intelligence; the Bedside Clock needs iOS 26.1
- Apple Intelligence
- Meal scanning runs on Private Cloud Compute: photos are never stored, never used for training, and Apple cannot read them. Dictation and ape naming run on-device
- Made by
- Arnaud Joubay (Goodwhale)
- Press contact
- [email protected]
Ready-to-use descriptions
Copy, paste, edit at will — three lengths.
No Treat Today rewards your efforts in the face of temptation: tell Crush the orangutan whether you had too much sugar today, and collect apes on the days you didn’t.
No Treat Today helps you cut back on sugar — and whatever else you call sugar: fast food, snacks, alcohol. Answer one question from Crush, your ape companion ("Too much sugar today?"), collect apes on your good days, and understand your cravings without streak-reset guilt. On iOS 27, photograph a plate and watch its sugar rain down as cubes.
No Treat Today is an app that rewards your efforts in the face of temptation. Too much sugar today? That is all you need to know to get started — and "sugar" means whatever you told the app counts, so an apple never breaks a good day. Users tell Crush, a lovable orangutan, how their day went — a simple yes or no, or a note about what they ate. Clean days attract new apes, five kinds in all, plus special apes on holidays. Unlike streak-based habit trackers, a bad day never resets your progress: your apes are always just a few clean days away. Since 2027, a photo of the plate is enough: Apple Intelligence suggests the foods and the app counts their sugar in cubes against a daily ceiling you set yourself; a Bedside Clock puts Crush on the nightstand with a real alarm; and every screen folds with the iPhone Duo. Goals, an Apple Watch app, and widgets round it out.
About Quit Sugar: No Treat Today
No Treat Today is an application that rewards your efforts in the face of temptation.
Did you overindulge today? That is all you need to know to get started with No Treat Today. It helps you understand your cravings and how you react to them. You track when you chose to eat that cake or have an extra slice of pizza — and the more you track, the more you understand your behaviors, so you can change your habits over time.
No Treat Today is fun to use — just tell Crush, your lovable ape companion, how your day went. Answer Crush’s question — "Too much sugar today?" — with a simple yes or no, or note down what you ate so you can review it later. Collect new apes on the days you don’t overindulge. Reflect on the previous week and set new goals, adding new apes as you go.
No streaks to lose
Have a day when things don’t go so well? No problem — we’re all human (except the apes, of course!). Tracking doesn’t have to be judgmental: diets often fail because they ask too much of us. Unlike some habit-tracking apps, you won’t have to start all over again — your apes are always just a few clean days away from returning. Those clean days don’t even have to be consecutive: they can be made up of several meals over multiple days.
The aim isn’t to beat you up but to inspire and reward. No Treat Today tracks your progress without the demoralization of restarting a streak because life got in the way.
It’s all about the apes
Sure, they’re cute and you’re going to love collecting them. But it’s about what your apes represent: each one shows how your choices add up, and how small changes make a big impact — even when we don’t notice it. Keep tracking your efforts, and you’ll soon have a planet full of different apes, all reminding you how great you’re doing.
2027: the camera moon and the nightstand
With iOS 27 the app can look at the plate. A camera moon orbits the Today screen; photograph a meal and Apple Intelligence suggests what it sees. The foods arrive as chips with their sugar attached, the plate’s sugar rains down the screen as cubes, and nothing is logged until the usual YES or NO tap. Cubes past the six-cube allowance turn amber; only cubes past a ceiling you set yourself turn red — the sugar jar starts at twelve cubes, just under the 50 g the WHO recommends nobody pass. The same release renamed the question: the app now says sugar, not treats, because sugar is whatever you told it counts.
2027.2 added the Bedside Clock — Crush asleep beside the time, with a real alarm that rings even when the app is closed, a StandBy widget, and a tent pose that opens it by itself on the iPhone Duo — and rebuilt every screen for the folding phone. Scanning runs on Private Cloud Compute (photos never stored, never used for training, unreadable by Apple) and needs iOS 27 on a device with Apple Intelligence; the Bedside Clock needs iOS 26.1; everything else runs on iOS 17.
Origin story
I cut added sugar and junk food so hard that both disgust me now — I physically can’t finish something too sweet or too fat. I wanted to help others get there, because modern humans don’t have a sugar-and-fat scarcity problem anymore; we have the opposite one: it’s hard not to get too much.
The ape is deliberate — quitting means taming the inner monkey brain that still craves what used to be rare. And Crush is an orangutan for a reason: deforestation for palm oil, the food industry’s favorite ingredient, is wiping out his kind. Full story: notreat.today/blog/origin-story/
Features
- One question a day — "Too much sugar today?" — answered with a tap
- Define what counts as sugar for you: sugary drinks, bakery, snacks, desserts, alcohol, fast food, or groups you make yourself
- Customize goals as you go — tell Crush how many sugar days a week you allow yourself
- Meal scanning (iOS 27, Apple Intelligence): photograph or import a plate, see the suggested foods and their sugar as cubes, then confirm with YES or NO
- Describe what the camera can’t see: on-device dictation that travels with the photo
- Guess before Crush does: wager a moon on how many cubes were on the plate
- Sugar jar: a six-cube allowance, then a red line you set yourself, with the WHO’s limit drawn beside it
- Memories: one card per day for the plates you photographed — filter, heart, star, bookmark, reuse in any meal
- Your year on one page: a shareable poster, one dot per day
- Bedside Clock: Crush asleep beside the time, a real alarm that rings with the app closed, a StandBy widget, and a tent pose on iPhone Duo
- iPhone Duo: every screen folds with the phone — two pages in the Book pose, an iPad-like layout fully open
- Reminders to log how your day went
- Log meals as you eat them or all at once at the end of the day
- Set up "plates" for foods you eat regularly
- Collect apes as you track — five kinds, each marking longer clean stretches
- Special apes on holidays and during in-app events
- Apple Watch companion app, iPhone widgets, and a coin to toss when you can’t decide
- Planet population view to visualize progress
- Sources page: every number the app shows, with the study behind it
Pricing
No Treat Today is free to download. Unlocking all features and apes requires a subscription or a one-time purchase.
Quotes you can use
Attribute to Arnaud Joubay, developer of Quit Sugar: No Treat Today.
“Streak resets are where good intentions go to die. In No Treat Today, a bad day is just a day — your apes wait for you.”
“You don’t need another app that judges you. You need one that notices your efforts.”
“The sugar jar is the one setting I wanted for myself: a ceiling I chose, with the WHO’s line drawn in red beside it.”
“Crush falls asleep on your nightstand because the square of chocolate before bed is where most of my own slips happened.”
Coverage
What other people have said — nothing here is written by me.
“With No Treat Today, I was able to get a good overview of my treats consumption and get it better under control in a playful way!”
“Having some minor health issues and occasionally an unhealthy diet, No Treat Today allows me to have visibility without the pressure that one might experience elsewhere. It has become a habit to use this app, which has a real impact on my health.”
Assets
Click any image to open the original. Or grab the ZIP bundle with the essentials.
App icon
iPhone Duo — every screen, every pose → Book, Open and Front, portrait and landscape. ZIP per slice.
iPhone
Month poster (as the app exports it)
Year poster (as the app exports it)
Last 12 months poster (as the app exports it)
All time poster (as the app exports it)
Share cards (as the app exports them)
iPhone Duo
iPad (2024)
Apple Vision Pro
iPhone (2024)
Apple Watch
Press releases
- No Treat Today 2027.2: a Bedside Clock, and every screen folds with iPhone Duo
— No Treat Today 2027.2 puts Crush the orangutan on the nightstand with a real alarm and a StandBy widget, and rebuilds every screen for the folding iPhone Duo — two pages side by side held like a book, an iPad-like layout fully open.
- No Treat Today 2027.1: scan a plate and watch the sugar cubes fall
— No Treat Today 2027.1 adds meal scanning with Apple Intelligence — a photo of the plate becomes sugar cubes raining down the screen — plus a sugar jar for your own daily ceiling, a Memories tab, a poster of your year, and one honest change of words: the app now says sugar, not treats.
Contact & links
I'm Arnaud Joubay, the one person behind Quit Sugar: No Treat Today — no PR firm, so you get answers straight from the developer, usually fast. Email [email protected] for interviews, review copies (promo codes), or anything else.